My name is Nisha.
I have spent over 30 years in the garments industry from bridal couture to one of a kind upcycled outerwear, I've been lucky enough to cultivate a wealth of knowledge and experience in the world of fashion, design and fabrics.
Despite having been on the runway at Fashion Week and featured in magazines, I'm happiest when I'm travelling around India, meeting with local artisans and trying to bring these lost arts to the world stage.
Nisha Merchant Label is the culmination of all my worlds the fashion, the ethics and a desire to make great fashion size inclusive.
The three guiding principles of my label are:
Size Inclusivity
As a woman who has always worn plus sizes, I rarely felt truly seen by fashion brands. The proportions were off, the fit lacked intention, and the most interesting designs stopped at standard sizing.
I created Nisha Merchant Label to change that to bring colour, movement, and thoughtful design to women who deserve garments that celebrate their shape, not simply accommodate it.
Slow Fashion
I create small, considered collections designed to be worn for years, cared for deeply, and passed on with love.
Slow fashion guides everything at Nisha Merchant Label thoughtful production, small batches, and respect for the people and processes behind each piece.
My promise is simple: intentional, sustainable clothing made with care, never excess.
Ethical Practices
I carry my values into everything I do.
I work with deep respect for the people, processes, and traditions behind each garment. Nothing is fast or mass produced and never made to be cheap. Care takes time.
Where possible, I collaborate with women and support makers from diverse and historically marginalised communities. How we create matters as much as what we create.
Our pieces are all hand made by small teams of artisans, often working from their homes. I don’t own a factory and I don’t plan to. Small scale craftsmanship is not a compromise; it is the foundation of Nisha Merchant Label.